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source:Industry news release time:2022-10-24 Article author:yu Popular:face massager
Along with the improvement of current people's income, as well as the change of people's consumption idea, the present Chinese "appearance level economy" has ushered in the rapid development. In today's consumer market, the post-8090 generation has become the main force of consumers, and they pay more attention to their own image. This also promotes the rapid development of domestic beauty instrument domestic market, favored by urban women.
In 2020, due to the impact of the epidemic, people's stay at home is extended, coupled with the rapid development of live-streaming loans, the beauty instrument market has become a blue ocean market in the market. We must point out that the debate about whether beauty products are an IQ tax in the market today has never stopped.
In order to truly understand consumers' true views on beauty instruments, the author selected tens of thousands of consumers' word of mouth on Tmall platform. According to the word of mouth of these consumers, beauty devices do have some effect, but the premise is that consumers must choose the right beauty devices, otherwise, beauty devices are a product of IQ tax.
Netizen XiaoBumei wrote: "I heard the anchor introduce when I was live broadcasting that this beauty instrument can delay aging, clean facial skin and reduce facial wrinkles. After receiving the goods, I also use them strictly according to the contents of the instructions. But from the use of the effect, did not achieve the effect of the anchor said, I feel cheated."
In fact, the little meat-free comment fully reflects the current development status of China's beauty instrument market. At the same time of the rapid development of domestic beauty instruments, due to the different core functions mastered by each major brand beauty instruments, there are serious counterfeiting and shoddy behavior in domestic beauty instruments, which seriously disrupts the rapid development of the whole industry.
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